Mixed Reality Product Visualization

A furniture retailer wanted to reduce return rates and increase customer confidence when purchasing online. Customers were hesitant to buy furniture without seeing how it would look in their homes.

RL SMART Solutions developed a mixed reality application that:

• Allowed customers to visualize furniture in their own spaces using AR on mobile devices
• Provided accurate size and scale representation
• Enabled customization of materials and colors in real-time
• Integrated seamlessly with the existing e-commerce platform
• Included social sharing capabilities to get feedback from friends and family

The implementation resulted in a 25% increase in conversion rates, 30% reduction in returns, and a 40% increase in customer satisfaction scores. The application also reduced the decision-making time for customers, leading to a more efficient sales process.